Rick Ware Racing, a NASCAR team, put together the Pro30.com team to give his sponsors better value and go racing in a more sponsor-friendly environment. NASCAR weekends can be long and drawn out for non-racing sponsors to endure and hospitality is off site. In supercross, it's over in a day, you can hang out in the semi, and right after a show is over, you are on the freeway going home. Ware knows this, and he knows the value of keeping his sponsors interested and comfortable.
Watch for the Pro30.com guys and stop by their pits for some good ol' car racin' style hospitality.
Dement came out to press day on Thursday to meet with TV and newspapers and talk about this weekend. A few pics:
"Car 43, Car 43." "No, it's bike, BIKE!"
On riding injured, then reading fans putting riders down - something that is too common. "Those couch potatoes, they sit there and do the talk, but they can't do the walk. Unless you have done it our been around it, you can't appreciate how much goes into really preparing for this sport."
Dement sits with the Houston Chronicle on Thurday and explains supercross to the reporter.
